Taiwan's beer market was dominated by one brand for many years.
The brand Taiwan Beer is made by Taiwan Tobacco and Liquor who
was state run and had a 99% market share thanks to strict
Today things are changing in Taiwan, in 1987 imported beer
was allowed to be sold in the country and by 2002 imported beer
took a 30% market share with Chinese beer being allowed into
Taiwan the same year.
Taiwan Tobacco and Liquor has also changed with new marketing
campaigns to reach a younger drinker as well as launching a
premium beer known as God Medal Taiwan Beer.
German-style pilsner is still the most popular beer in Taiwan.
attempts to export it to China were stopped by Chinese copyright
law makers who say you cannot name a product after a region of
China, strange considering China's Tsing Tao is named after a
town in China. Taiwan Beer has been brewed since 1945 and has
won several international beer awards in recent years. Around 35
million liters of Taiwan Beer is brewed each month.